Session Title:

Customer Orientiation and Involvement in Service Engineering and Management

Time:

Tuesday, March 24,2009; 12.00-13.30

Session Chair:

Prof. Dr. Markus Nuettgens, University of Hamburg

Contributions:

• Hiraoka, Clemens (BMW Group AG); von Wangenheim, Florian (TU München): Kundengewinnung und Kundenbindung bei technologievermittelten Dienstleistungen - das Beispiel BMW ConnectedDrive
   Download the abstract (German) 13.65 Kb
  
• Bonnemeier, Sebastian (TU Munich Business School); Burianek, Ferdinand (TU Munich Business School); Ihlenburg, Dietmar (Festo AG & Co.KG): Solution Selling: The Need for Customer Interaction
   Download the abstract (9.40 Kb)

        Download the presentation 969.81 Kb

• Toivonen, Marja (Helsinki University of Technology); Holopainen, Mari; Tuominen, Tiina: Searching Practices for Client Involvement in Service Innovation
   Download the abstract (11.77 Kb)

Download the presentation 1.33 Mb

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